If there is one thing Gaylord Hotels are known for, it is Christmas.

For the 2020 season, my team and I were tasked with creating a brand new Christmas campaign.

After too many rounds to count of brainstorming, concepting, interating, brainstorming again, and designing, my concept and design of SO. MUCH. CHRISTMAS. was chosen as the 2020 Christmas campaign.

This campaign led to a record-breaking Christmas season for all five of the Gaylord properties.

The SO. MUCH. CHRISTMAS. campaign was used again in 2021, 2022, and 2023.